GloboShoes.com – the Aldo Group
Organizing an online store for a company that has over 10,000 products is a little complicated. We worked with the Aldo Group to re-evaluate and re-organize the architecture, user interface, and retail strategy for it’s online store experience. Each step from initial landing, to finding the shoes you need, to the cross-sell options that are most likely to enhance your main purchase, were re-imagined. On the back-end, we worked with the Aldo Group to implement iCongo's series of Cross-Channel Marketing and Invetory Management tools. We created style guides and standardized shopping elements to help their marketing teams across the globe remain consistent and create a uniform user experience with each seasonal update. The Aldo Group is now the largest online retailer of shoes and accessories.Alcan / Pfizer
This internal portal site was created as a tool to help all levels of staff involved in the newly formed joint venture between Alcan and Pfizer. The portal enables the user to collect relevant information into their briefcase and link up with other professionals across the two companies to facilitate communication. I was asked to art direct and design an intuitive interface with clean elements that would "cut to the chase" and get the information in the right hands ASAP.
Lifestyle Homes
Lifestyle Homes tasked us to create a new web presence that reflects the quality and upscale qualities of their offerings. I provided art direction and design for their new website by focusing on the product rather than a word-centric sales pitch approach. I think it worked since they didn't go bankrupt like everyone else.
Anyang Regional Development
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A pitch comp for an english version of Anyang Province's local development corporation to speak to foreign investors. Made circa 2006.
